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Marketing Class Assignment: Create a Student-Driven Social Media Campaign for

Harvest Christian Academy Keller

Objective:
You will create and present an original student-driven social media campaign designed to promote Harvest Christian Academy Lantana. Your campaign should reflect the heart, mission, and spirit of HCA — highlighting what makes our school community special while practicing real-world marketing strategies.

Assignment Overview

You will:

  1. Select a focus for your campaign — for example:

    • Promoting a school event (Homecoming, Harvest Fest, etc.)

    • Showcasing student life, academics, or athletics

    • Highlighting service projects or faith-based initiatives

    • Celebrating school culture or values (community, excellence, faith, etc.)

  2. Define your target audience — are you speaking to current families, prospective families, the community, or future students?

  3. Develop your campaign plan, including:

    • Campaign title and goal

    • Core message (What are you trying to communicate?)

    • Platform(s) you’ll use (Instagram, Facebook)

    • Example content (3–5 posts with visuals and captions)

  4. Present your campaign to the class. 

Grading Criteria

Your grade will be based on two equally weighted areas:

1. Content (50%)

  • Clearly defined campaign message and purpose

  • Creativity and originality of content

  • Understanding of Harvest Christian Academy’s mission and audience

  • Consistency of tone, visuals, and branding

  • Quality and professionalism of post designs and captions

  • Connection between marketing principles and real-world application

2. Delivery (50%)

  • Professional and engaging presentation

  • Organization and clarity

  • Confident explanation of strategy and choices

  • Visual appeal of presentation materials

  • Demonstration of teamwork (if working in pairs/groups)

  • Realistic and practical campaign execution plan

Best Practices for Social Media Marketing

Content Best Practices

  • Know your audience. Understand what motivates your followers — students, parents, or community members.

  • Be authentic. Use real stories, real students, and genuine moments.

  • Keep it visual. Photos and videos perform better than text-only posts.

  • Tell a story. Show how Harvest Christian Academy makes an impact — through people, events, and experiences.

  • Use consistent branding. Incorporate HCA colors, logos, and hashtags appropriately.

  • Include calls to action. Encourage your audience to attend, join, share, or get involved.

Delivery Best Practices

  • Post at optimal times. Find when your audience is most active.

  • Engage consistently. Respond to comments and tag others to boost visibility.

  • Tailor content by platform. TikTok thrives on short videos, while Instagram loves strong visuals.

  • Use trends thoughtfully. Stay current but keep your message true to HCA’s values.

  • Measure and adapt. Pay attention to which types of posts get the most engagement.

Submission Requirements

  • Campaign Plan: Submit through the form on this page below.

  • 3–5 Sample Posts: Include visuals, captions, and hashtags

  • Presentation: 5–7 minutes with slides, graphics, or video samples

Due Date: November 19, 2025
Presentation Date:  November 19, 2025

Submit your Campaign Plan for Social Media

Let me know what you are planning to do

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Marketing Project Assignment: HCA Keller Campus Brochure Design

Due Date: Monday, December 9
Presentation Date: Monday, December 9
Total Points: 100
(50% Content | 50% Delivery)

Project Overview

Your task is to create an original, student-driven tri-fold brochure that markets Harvest Christian Academy – Keller Campus. This project challenges you to think like a professional marketing team, promoting HCA to prospective families through clear, attractive, and informative design.

In addition to the main campus brochure, you will create a complementary secondary brochure that focuses on one of the three main areas you feature in your primary brochure. Both brochures should share a consistent style, color palette, and design theme—as if they were part of the same professional marketing campaign.

Main Tri-Fold Brochure Requirements

Your primary brochure should be organized around three key aspects of Harvest Christian Academy.
Examples include (but are not limited to):

  • Elementary, Middle School, High School

  • Academics, Fine Arts, Athletics

  • Faith, Excellence, Service

  • Learning, Leading, Living for Christ

Your brochure must also include:

  • The Mission, Vision, and Values of HCA (clearly presented or naturally woven into content)

  • Engaging visuals (photos, icons, or illustrations)

  • Concise, persuasive text that informs and inspires prospective families

  • Accurate contact and branding information (HCA Keller Campus name, website, etc.)

Complementary Brochure Requirements

Create a second brochure that highlights one of the three focus areas from your main tri-fold.
For example:

  • If your main brochure highlights Academics, Fine Arts, and Athletics, your secondary brochure might focus specifically on Fine Arts at HCA.

  • This brochure should expand on the topic, offering more detail, images, quotes, and examples.

Both brochures should:

  • Look like a matched set (same fonts, colors, logo usage, and design tone)

  • Be professionally formatted for print and digital use

  • Clearly communicate what makes HCA distinct and mission-driven

Best Practices for Marketing a Private Christian School

Keep these principles in mind as you create your materials:

1. Know Your Audience

  • Target prospective parents and students.

  • Consider what families value—academics, community, faith, safety, or student growth.

2. Emphasize Mission and Values

  • Reflect how HCA integrates faith with education.

  • Communicate the school’s purpose: spiritual, academic, and personal growth.

3. Focus on Differentiation

  • Highlight what makes HCA unique among other schools.

  • Use real examples (programs, achievements, traditions, or opportunities).

4. Balance Content and Design

  • Use visuals to support your message—not distract from it.

  • Keep text readable, with clear headings and organized flow.

5. Be Authentic and Inspirational

  • Use real student or teacher quotes if possible.

  • Aim for a tone that’s both professional and inviting.

6. Maintain Brand Consistency

  • Keep fonts, colors, and imagery aligned across both brochures.

  • Reflect excellence in every design choice.

Grading Rubric

50% Content

  • Clear and accurate presentation of HCA Mission, Vision, and Values

  • Strong, relevant information about the three focus areas

  • Persuasive writing that reflects Christian values and professionalism

  • Creativity and originality

50% Delivery

  • Visual organization and readability

  • Professional design and consistent style across both brochures

  • Grammar, spelling, and flow

  • Presentation quality and clarity on December 9

Submission Details

  • Both brochures are due Monday, December 9.

  • Bring printed copies to class and be prepared to present your brochures and explain your design and marketing choices.

  • You may email your complete brochure to Mrs. Gina Isbell for printing.  gisbell@hcasaints.org

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